For those who can’t or won’t grow their own strawberries (even though they really should), organically-grown fruit is popular. Even as studies are showing that organic strawberries are better, more and more farmers are adapting organic methods for strawberry production.
In fact, this trend is even spreading to many countries outside the United States. Organic strawberry farming in Bulgaria, for example, is picking up steam. For an interview with one of the pioneers, see this article: Interview with Giuseppe De Francesko