Strawberries are big business. Really big business. In fact, the strawberry industry is a multi-billion dollar worldwide business. And, the market keeps getting bigger and better – just like the strawberries themselves. Since there is so much money to be made selling one of the world’s most delightful and relatively easy to grow fruits, new varieties are constantly being developed, refined, and even engineered by manipulating the genetics of the strawberry plant itself. While I am not keen on the artificial manipulation of the core genetic structure of any food, much less something already as delightful as strawberries, it is hard to argue that something new seems to always be making headlines regarding strawberries. Now, the latest in the strawberry color scheme is available for your home garden: purple strawberries!