Ah, controversy is an interesting thing. When it comes to agriculture, one of the hot-button issues is whether or not organic farming is superior to conventional. With the advent of full-length documentaries on the topic, many people have become convinced that organic farming is not just better, but that conventional farming is detrimental to health (see films like Food, Inc., King Corn, The Future of Food, and Foodmatters).
Additionally, studies are being done that show some organic-grown produce tests better than conventional, with strawberries being such a crop. Consequently, it is interesting to learn that the adoption of organic techniques in different parts of the world is poised to increase yields. For an interesting read on organic strawberry farming in the Philippines, see this article.