What is a Pineberry?
The word “pineberry” is a fusion of the words “pineapple” and “strawberry” and refers to a relatively new pale pink or pale orange to white strawberry cultivar that is adorned with red achenes (see the Strawberry Seeds page for more information). Like the modern Garden Strawberry (Fragaria x ananassa), the pineberry is a hybrid of the wild South American strawberry Fragaria chiloensis, which grows wild in some parts of Chile, and the North American strawberry Fragaria virginiana. The pineberry fruit is the result of cross-breeding, not genetic engineering as has been claimed by some. There are actually multiple different types of white strawberries (and new purple strawberries have been developed as well).
In fact, the specific strawberry variety whose genetics contribute to the striking appearance of the pineberry was “rescued” by a group of Dutch farmers. They discovered the source material in France. They did not find and rescue the pineberry from extinction in the wilds of Chile, as some have claimed. After six years of plant selection and cultivation, the plant vigor and quality of the pineberry plants was improved, and the decision to begin growing them for commercial production was made.
The fruit produced by pineberry plants is very aromatic and has flavor that most say is reminiscent of pineapple while retaining the texture and feel of a strawberry. The pineberry, or pineapple strawberry, is more of a novelty at present. They are produced on a very small scale in Europe and Belize and are not very profitable due to the small size of the pineberries (large pineberries are less than an inch [2.54 cm] big) and the low yield of pineberry plants (see the videos below to better gauge the size of the berries).
Yes, pineberries are real. The primary commercial cultivar is owned by strawberry breeder Hans de Jongh and the pineberries are sold by VitalBerry BV in the city of Made, Netherlands. Their supplier is Holland’s Beekers Berries who grows them in very large, commercial glasshouses. While the fruits are generally referred to as “pineberries,” the German word meaning pineapple strawberry, “ananaserdbeere,” is occasionally used to reference them as well.
Questions over the existence of pineberries arose after two events cast doubts on their reality. The UK grocery store chain Waitrose was the only supplier of pineberries to the UK market. In the year Waitrose was to initially offer pineberries on a limited basis, they announced the new fruit offering just prior to April 1. Since the store chain had previously run “April Fools” ads for an obviously made up “pinana” (a pineapple banana), many assumed that the pineberry was a similar joke. Additionally, a search engine optimization company adopted Pineberry as its name just prior to the Waitrose announcement. The pineberry products showed on the SEO company’s sites were clearly not real products. These two concurrent happenings led to much skepticism and doubts about the existence of such pineapple strawberries.
Commercial pineberries are only available for a period of about five weeks. If demand increases, production will likely rise to meet the demand. However, they have been sold in the UK in forty-five Waitrose stores in the past. They generally sold for £2.99 to £3.99 (approximately $4.50 to $6.00) for a 125 gram bag (4.4 oz).
In 2012, pineberries were imported into the United States for commercial sale for the first time. They were available in New York from early May until mid-June. They were available in New York at Dean & DeLuca, Eataly, and Agata & Valentina. They were available for $5.99 per half-pint until after the middle of May, at which time the price increased to $7.99 for the same quantity.
While likely not identical to the pineberry, Chileans claim that their native strawberry plant is the same as the pineberry. In Chile, this fragrant fruit is referred to as Frutilla Chilena.
While the official promotional materials laud the pineberry as a heavenly taste experience, some food critics aren’t as high on the newly commercialized designer fruit. It’s flavor has been referred to as watery, nippy, and tasting like an unripe strawberry. However, like most things, taste preferences are highly subjective, and there are equally numerous positive taste experiences on record. So, judge for yourself. The pineberry is not available commercially in the U.S.A. yet, but they will likely be sold again in the United Kingdom next year. You can, however, buy your own pineberry plants by using the links below.
Pineberries have been researched and developed an infinitesimally small amount compared to the common Garden Strawberry. Consequently, while there are hundreds of unique and productive varieties of your typical strawberry, the pineberry varieties available today are very few in number. The variety cultivated by VitalBerry BV cannot, at present, be purchased as strawberry plants, plugs, or crowns for home growing. The pineberry varieties that are available are the ‘White Pine’, ‘White Carolina’, and ‘White D’ cultivars.
The White Pine pineberries are vigorous and will send forth numerous runners. The characteristic red-seeded white strawberries are mild and have the pineapple strawberry taste for which pineberries are becoming well-known. To maintain the pale white appearance of the fleshy accessory tissue of the pineberries, it is a good idea to grow them in a glass house or other growing system. The taste won’t be noticably different, but full sun will cause a bluish-pink hue to tinge the fruits.
A less stereotypical pineberry variety is White Carolina. The pineberries exposed to direct sun will usually have a more evident pink flush than the others. Additionally, this variety is very susceptible to leaf scorch and will likely require fungicides to control it. Organic fungicides may or may not be sufficient to keep it in check. This variety will likely be replaced if and when pineberry research develops more hardy cultivars.
White D pineberries were developed in Sweden and have a bright future. There is the possibility that the genetic traits that dictate strawberry production have endowed this variety with everbearing properties. Should that prove true as testing continues over the next few years, this variety would likely become the most preferred one, at least until superior cultivars are developed. Another positive factor in favor of this pineberry is its fruit size. While still considered small, its berries are generally larger than the pineberries of the other available varieties. The aroma of this variety of pineberry is exceptional and the pineapple flavor is mild.
At present, you can’t purchase the commercial pineberry plants to grow in your garden from VitalBerry. However, you can contact VitalBerry by email at firstname.lastname@example.org or at 0031 1626 90422. Additionally, their address is: VitalBerry BV, Schanseind 16, 4921PM Made, Netherlands. So, if you are looking to purchase pineberry plants, you can’t get them through VitalBerry, but you can still purchase them…
Pineberry Plants for Sale – USA
Plants producing the most famous and prototypical pineberry (the white strawberry with red seeds), are available for sale here in the USA. At present, sales are offered seasonally. If they aren’t available or the links aren’t active below, check back in a month or two. Additionally, the plants tend to sell out quickly. Burpee, one of the big seed and plant retailers has also started selling Pineberries, and one can order from them the White Pine Pineberry. You can also order the White Pine pineberry plants, White Carolina pineberry plants and White D pineberry plants through Mike at the Strawberry Store when the nursery has them, and they are also offered for sale.
Here is the list of suppliers from whom you can buy pineberries in the USA:
Pineberry Plants for Sale – UK / Europe
For Europeans, it will likely be easier to buy pineberry plants directly from a European country. For EU or UK pineberry plants, you can purchase them by from any of the suppliers in the following list.
Here is the list of suppliers from whom you can buy pineberries in the UK / EU:
1. Suttons Seeds
2. Dobies of Devon
5. J. Parker’s
6. You Garden
8. plantes-et-jardins.com offers Fraisier Anablanca (which listed as Fragaria vesca but appears similar to either the White D or White Carolina varieties mentioned above) and Fraisier Ananas (which may be like the typical pineberry, White Pine) for sale online.
While not having the exotic pineapple strawberry taste of the pineberries, there are a actually quite a few varieties of white strawberries available. You can buy varieties many white strawberry producing plants from suppliers listed in our directory of Strawberry Plants for Sale. Also, non-pineberry white-strawberry-producing plant seeds can be purchased from several suppliers through the directory link in the next section. (or, click here to shop and Buy Strawberry Plants by variety)
Presently, I know of no suppliers who offer pineberry seeds for sale. Pineberry plants for sale can be found at the links above, however, and the pineberry seeds can be saved from the fruits you harvest. However, since the pineberry is a hybrid strawberry, it is very unlikely that plants directly resembling the parent plants will be grown from saved seed. So, if you really want a typical pineberry experience, buy one of the plants, not seeds. For seeds of other hybrid and non-hybrid varieties of strawberries, visit our directory of suppliers who do sell Strawberry Seeds. For more information on pineberry seeds, see Pineberry Seeds for Sale.
As a cautionary note, purple pineberry seeds will not grow any sort of strawberry plant. ‘Purple Pineberry’ is a specific cultivar of marijuana. So, ordering and growing purple pineberry seeds off the internet may gain you unwanted attention.
The pineberries available today are quite soft when ripe and do not hold up well to shipping. In fact, the inability to keep them in a “fresh” state from the growing location to the store is the primary reason you likely can’t find them on shelves near where you live. Home gardens are, therefore, likely the best place to grow them. Often, the care and nutrients received outside a commercial setting produce better fruits, as studies on growing organic strawberries are showing.
At present, the varieties of pineberries that are available do not produce high enough yields or big enough berries to gain widespread acceptance and heavily penetrate the commercial markets like the pineberry’s red-fleshed relative has. However, as they have now been re-introduced, new varieties will likely be bred. If the characteristic flavor is maintained while the size, yield, and firmness increase, those pale pineberries could have a bright future.